Archive for the ‘Marketing your business’ Category

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In any economic climate, there is always a silver lining for entrepreneurs.  The one I have been mining lately is a chance for some good media exposure as a way to support and strengthen my business, especially in light of the upcoming release of Escape from Cubicle Nation. The last two months have been great:  […]

I am the first person to tell you that blogging and podcasting can completely change your business.  It has done gigantic wonders for mine:  brought clients, partners, a book deal, friends, press coverage and intense joy since I love to write so much. This is not to say that it is not hard sometimes to […]

Self promotion for wimps

It is hard to describe how much I loathe those lengthy sales letters with red ink and highlights and 22 testimonials of perky business owners who transformed their life or business by implementing a revolutionary "turn key system." What infuriates me more is how despite my loathing and mockery of the format, I feel myself […]

Hey Everyone! All this talk about voting in the news reminded me that we just have a few more days to garner support for the panel idea at SXSW that I talked about a couple of weeks ago.  Summary of panel:  Me, Hugh McLeod, Kathy Sierra and Ariel Waldman talking about how to turn a […]

I have been a member of LinkedIn for a couple of years, but have not used it at all to market my business.  I just got a short email from the service that shared a video of a small business owner , Sasha Strauss from Innovation Protocol who has used it to generate lots of […]

I mentioned a couple of weeks ago that Minneapolis musician Owen Sartori filled a need I didn’t even know I had, a theme song for Escape from Cubicle Nation:  The Cube. Another thought came to mind while writing the chapter of my book called "Define the spirit of your brand":  what song captures the essence […]

Over the years, I have developed deep respect for authors  like Jim Collins, Martha Beck, Guy Kawasaki, Seth Godin, Kathy Sierra, Steven Pressfield and Isabelle Allende.  I adore the wit and creativity of people like Ze Frank and Hugh McLeod. I appreciate the down-to-earth business wisdom of John Jantsch, Rich and Jeff Sloan and Andrea […]

Over the years, I have developed deep respect for authors  like Jim Collins, Martha Beck, Guy Kawasaki, Seth Godin, Kathy Sierra, Steven Pressfield and Isabelle Allende.  I adore the wit and creativity of people like Ze Frank and Hugh McLeod. I appreciate the down-to-earth business wisdom of John Jantsch, Rich and Jeff Sloan and Andrea […]

The excitement of an economic boom is intoxicating. I lived and worked in Silicon Valley right in the middle of the "web crack" growth period.  There was a buzz in the air that lifted everyone’s feet a few inches off the ground.  People were meeting and pitching and partnering and hiring and planning on taking […]

The ever-twittering Guy Kawasaki shared a link to a small contest his latest project  is promoting:  The Alltop Badge Faceoff. You may not win, but your name and work will get out there in front of people who have their fingers in many pies. And if you do win, you may see your work on […]