Cool link about using LinkedIn to build your small business

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I have been a member of LinkedIn for a couple of years, but have not used it at all to market my business.  I just got a short email from the service that shared a video of a small business owner , Sasha Strauss from Innovation Protocol who has used it to generate lots of referrals.  I thought it was really interesting, and when my book is done (ahhh!  less than 6 weeks!), I will definitely look into using LinkedIn more effectively for marketing my business. Worth pondering!

6 Responses to “Cool link about using LinkedIn to build your small business”

  1. I have been on LinkedIn for quite some now and I can’t really say I used it to the most. However, any time I get there, I kind of loose track as to how to market myself there.

    Here’s an opportunity for a coach – do a makeover of a profile for people like me 🙂

    Vlad – Small Business Blog’s last blog post..Is Crisis Over? Gyms Think So

  2. Rachael says:

    Thanks for the information…I bookmarked your site, and I appreciate your time and effort to make your blog a success!

  3. I love the fact that you can find your 3 degrees of separation. I use LinkedIn only to connect with people whom I have met and spoke with and know well (in Facebook I simply connect with people who are interested in similar things – but I don’t necessarily know). Then when I want to connect within another person, linked in becomes a very powerful source.

    – Mike Michalowicz

  4. Thanks Pam!

    I will share this valuable information with my Baby-Boomer small business owner students!

  5. That’s great… I love when Sasha says he assumed that social networks had a business purpose (for the users). Excellent observations. I also found it interesting when he said he prequalifies his prospects/clients based on their profiles (how robust) and the recommendations.

    Jason Alba
    Author – I’m on LinkedIn — Now What??? (

  6. Pam,

    Thanks for the blog on LinkedIn. I get the RSS feed from LinkedIn and blew over the article. Thanks for bringing it to my attention!