Taking People With You: Interview with CEO and author David Novak

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In a departure from my normal entrepreneur interviews, in this podcast, I talk with Yum Brands CEO David Novak who talks about how to create a great culture for your startup. Although he is the head of a huge corporation, he talks about core building blocks that apply to any stage of business.

His book Taking People With You: The Only Way to Make Big Things Happen  breaks down the critical things you need to keep in mind to build a great business culture with happy employees, customers and shareholders. In our interview we discuss:

  • How to choose the right people to grow your business
  • How to develop and communicate a healthy work environment
  • How to maintain a strong culture as you grow your business

In perhaps my favorite part of the interview, I asked David what he thinks about corporate employees (even in his own organization) who are doing a side hustle in addition to their day job. His answer may surprise you.

All proceeds from David’s book are going to the World Food Program to help in the fight against hunger.

Download our 16 minute conversation here: http://traffic.libsyn.com/escapefromcubiclenation/DavidNovak.mp3

Or listen here:


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6 Responses to “Taking People With You: Interview with CEO and author David Novak”

  1. Seems like David really knows his stuff. Great interview!

  2. Andy Pels says:

    Nice conversation with a guy who seems to be walking the talk of values in business, and doing so because he means it and enjoys it.

  3. fas says:

    Suspense, damn, what did he say about side hustle?

  4. Interesting interview. It was nice to hear a perspective outside of the small business realm. Thanks!