Most new entrepreneurs are freaked out by the prospect of marketing and selling themselves to prospective clients, because they believe that the whole field is slimy, pushy and disingenuous. Michael Port, author of Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients, Even if You Hate Marketing and Selling, debunks these myths and shares how you can create a strong marketing platform built on being yourself, clearly defining who you want to work with, and establishing a (true!)reputation of trust and credibility.
Michael also has some good wisdom to share about creating information products, which can be a great passive revenue booster for anyone in the professional service sector.
Listen to my interview with Michael on Friday, August 24 on the VoiceAmerica Escape from Cubicle Nation Radio Show.
Date: Friday, August 24
Time: 11am-12pm Pacific Standard Time
Topic: Reduce your dread of marketing and selling
To listen: Click here
If you miss the live show, you can always listen later, through the link above. To download as an Mp3, you will have to click on the title of the show, which will bring up the "download as Mp3" option.