I have gained a tremendous amount of respect for working moms since becoming one in March of this year. As a small business owner, I am always thinking of creative ways to get my message out to clients and potential clients. So I have been delighted with the advent of the blog. Here is why it is great for working moms like me:
- You only need a few minutes to create a good post. When you are running as fast as you can behind your little one, the prospect of writing a long sales letter or ezine article can seem impossible. A blog post, on the other hand, can be easily formulated in your head while you are mixing rice cereal, putting in a load of laundry or changing a diaper. Then you can take 15-20 minutes to write it while your baby snoozes or occupies himself with an amusing toy.
- You can post from anywhere. As long as you have internet access, you can keep good posts coming as you travel, take a long weekend or visit friends.
- You can do it all yourself. If you want to make changes to a website, often you have to work with a designer. This can take time setting up conference calls or writing out instructions in an email. With a blog, you can do it all yourself, whenever you have the time. I tend to do most of the design work on my blog late at night when my son Joshua is sleeping.