Posts Tagged ‘branding’

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I mentioned a couple of weeks ago that Minneapolis musician Owen Sartori filled a need I didn’t even know I had, a theme song for Escape from Cubicle Nation:  The Cube. Another thought came to mind while writing the chapter of my book called "Define the spirit of your brand":  what song captures the essence […]

Thanks to Chris Wilson from The Marketing Fresh Peel, I found this gem on branding from a clear eye: Who am I?  What is my brand?Me.What is my promise, personality, and positioning?Me. Me.What do I want to say?  How should I say it?Me. Me. Me.If only I can get the details right.  If only I […]

I was watching the news this evening and squealed in delight at this example of a targeted niche.  A local personal trainer developed specific exercises to pinpoint that tricky area of the body known as "back fat."  As soon as I heard that, while I was stuffing a cupcake in my mouth, I reached back […]

Through a wonderful series of events including the recent Personal Branding Summit, I exchanged emails with Marci Alboher, columnist and blogger for the New York Times.  Marci wrote a book called One Person/Multiple Careers: How the Slash Effect Can Work for You.  She chronicles the careers of people who are multi-talented, such as a school […]

Through a wonderful series of events including the recent Personal Branding Summit, I exchanged emails with Marci Alboher, columnist and blogger for the New York Times.  Marci wrote a book called One Person/Multiple Careers: How the Slash Effect Can Work for You.  She chronicles the careers of people who are multi-talented, such as a school […]