Module 4 – Skyrocketing Sponsorships

Sponsorships have the triple benefit of increasing cash flow, visibility and opportunity. In order to get the ears of executives at large companies, you need to deeply understand what they are looking for, and to make sure that you prepare yourself to be the most attractive partner possible. In this lesson, you will learn:

  • 12 ideas for partnerships you may not have considered
  • How to avoid partnership killers
  • How to make yourself attractive to new partners
  • How your personal brand and integrity is the best tool in your toolbelt

Special guest: Lauryn Ballesteros is a partnership and special sales ninja. She’s currently the head of sales for Seth Godin’s Domino Project, working with cutting edge companies to help them use books as an effective marketing tool. Lauryn is @heylaurynbee on Twitter. Find her online at


Module 4 Audio

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Module 4 Resources

Module 4 – Handout

Module 4 – General Inquiry Email Template

Module 4 – Sponsor Lead Sheet

Module 4 – Partner Interest Sheet

Module 4 Visual Map