Sponsorships have the triple benefit of increasing cash flow, visibility and opportunity. In order to get the ears of executives at large companies, you need to deeply understand what they are looking for, and to make sure that you prepare yourself to be the most attractive partner possible. In this lesson, you will learn:
- 12 ideas for partnerships you may not have considered
- How to avoid partnership killers
- How to make yourself attractive to new partners
- How your personal brand and integrity is the best tool in your toolbelt
Special guest: Lauryn Ballesteros is a partnership and special sales ninja. She’s currently the head of sales for Seth Godin’s Domino Project, working with cutting edge companies to help them use books as an effective marketing tool. Lauryn is @heylaurynbee on Twitter. Find her online at www.laurynballesteros.com
Module 4 Audio
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Module 4 Resources
Module 4 – General Inquiry Email Template
Module 4 – Partner Interest Sheet
Module 4 Visual Map
