Module Two: Your Ideal Client Avatars, Ecosystems and Watering Holes

How was Module One? I hope you got good insight into the nuances of your own sales process. For Module Two:

  1. Open the handout (link below), or print it out if you want to take notes.
  2. Listen to the audio file. You may download it to listen a mobile device, or listen on your computer.
  3. Watch the supplementary video, listen to a special interview I did on market research with my friend Kade Dworkin, and view the visual map, to make sure the concepts are clear.
  4. Do the homework, outlined in the handout.


Class Recording

Special Bonus Audio with my friend Kade Dworkin

Bonus Video to supplement content:

Here is Claire Bronson‘s beautiful visual map of Week 2 class: