When I first started writing about small business marketing many years ago, one of the first people I heard about was John Jantsch of Duct Tape Marketing. John had a great reputation, a solid business and a well-respected and highly trafficked blog.
I referred many clients to his first book, Duct Tape Marketing. Then to his second, The Referral Engine, and his third, The Commitment Engine.
Through the years, we became good friends, and he has been a very trusted and valued mentor in my own business.
I was thrilled that he wrote a new book, this time about selling, called Duct Tape Selling. I could not think of a more perfect person to talk about the new world of marketing and selling than John.
In this 27 minute conversation, we talk about:
- The recent dramatic change in sales and marketing
- How to use well-tested inbound marketing techniques to drive and close sales
- The different skill set required for marketers to sell, and salespeople to market
Check out John’s new book, Duct Tape Selling here. It is a powerful resource for entrepreneurs, marketing and sales professionals: http://amzn.to/1ipwavs
Download the interview here: http://traffic.libsyn.com/escapefromcubiclenation/John_Jantsch_on_2014-03-25_at_13.37.mp3
Or listen online here:
Thanks Pam and John. It so cool that John is willing to share his expertise with us… and I hope you will be doing more interviews in the future Pam.
Such great advice, and I’m not sure if I’ll be allowed to follow it in my current job. I’m the sole sales guy in a small company, doing old school cold call selling. Not going great, and we don’t really have enough marketing as a company. Ironically, we’re an ad agency. Any advice on how to use this as a sales employee where your job comes with some strong assumptions about the methods you’ll use?
Selling is very important for any type of businesses and in the age of digital world a proper mix of SEO and social media can give awesome results to small businesses. Thanks for writing this and indeed, very handy and informative book from a reputed author.
I have heard a lot about John Jantsch. I saw his blog and it was incredible. I haven’t read any of his books yet but I am very interested in reading them especially Duct Tape Selling. This interview with John was just fantastic. It was very fascinating and informative and I learned so much on how to think like a marketer. I can see why John is such an incredible mentor on marketing. I’m so glad you posted this interview with him. Thanks a lot for sharing this to everybody. It would definitely be a great help for me in my career.
Really great book!
no point in marketing if you can’t sell!! Selling is what closes the deal and makes the money so one can continue to do what they love. I think I have the selling bit down pat…just need to work on my marketing skills. great post here!
Great stuff! I am familiar with John’s books, and I just ordered the new book. It looks like it will be a wonderful resource.
Selling is everything.
Thanks Pam – I appreciate that you characterize me as a mentor when in fact I learn from you every single time we cross paths!