The Art of Enchantment – Interview with Guy Kawasaki

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Those of you who have read my blog for a long time or have heard me speak know that I often reference a key moment in Escape from Cubicle Nation’s history, when one incoming link from venture capitalist and blogger Guy Kawasaki turned my tiny audience into a massive wave of new subscribers.

It certainly was a moment of enchantment for me, as I watched the power of connecting with a ripe market of my ideal clients.

Today, Guy’s brand new book, Enchantment, hits the stores.

It is based on his decades-long experience as a venture capitalist, and deep understanding of business evangelism and customer relationships.

A couple of weeks ago, I talked with Guy about the key concepts and stories in the book. In this 30-minute interview, we talk about both the light and dark side of enchantment. When someone is skilled in the art of customer seduction, you can fall prey to unscrupulous tactics. We also talked about how being enchanting does not mean that everyone will like you. To the contrary, when you take a strong stand on doing something a particular way, you will polarize your market.

Great conversation aside, the most enchanting part of the interview for me was hearing Guy describe the scene in front of him as he was trying to talk with me. Two of his kids decided to come in his office and bring the dog. Having experienced the same scene numerous times myself, his humor and ease with parenting made me appreciate him as a father.

Listen to the interview here.

I really, really enjoyed the book, and think you will too. Although you can glean the highlights from the infographic below, it is worth reading in depth. Whether you sell shoes or high-end software services, learning how to create deep, real connections with your market is the skill that will set you apart in the  21st century. Buy the book here.

Enchantment Infographic

Thanks Guy for your continued support and mentoring behind the scenes. I appreciate what you do for the entrepreneurial community, and wish this book great success.  It will help a lot of people.

Additional Resources

If  you want to see how much you know about enchantment, take this quiz here.

If you will be attending South by Southwest Interactive, catch Guy’s keynote on Sunday at 12:30 here.

Buy the book here.

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13 Responses to “The Art of Enchantment – Interview with Guy Kawasaki”

  1. […] The Art of Enchantment – Interview with Guy Kawasaki | Escape …Mar 8, 2011 … Those of you who have read my blog for a long time or have heard me speak know that I often reference a key moment in Escape from Cubicle … Comments Off […]

  2. Elizabeth says:

    Guy is so great, I am in the middle of his book. I was able to chat with him about life dreams/life planning. Check out what he said at my blog:

  3. Mararose says:


    This is great! I ordered the book last week, am looking forward to it! Iam a total Apple fan, and really enjoy Allrop.

    🙂 MaraRose

  4. Claire Bronson says:

    An enchanting interview! Thank you so very much.

  5. OK so I just started reading your book today ( a gift from a family member) and I have to say so far I can’t put it down. Just wanted to take a break from reading to say Thanks! …now back to reading.

  6. I love the infographic summary!

  7. T. Faye says:

    Hello Pam,

    Thank you so much for such a wonderful post. I have been following your blog for over an year, and I have found your posts to be motivating and overwhelming inspiring. Whenever I am having a challenging day or struggling with starting my business, I read one of your posts and your open letter to CEOs. Your insight has helped keep me focused and hungry on my quest to become a young entrepreneur. Thank you for being there for all of us!!

  8. Ringobiz says:

    just bought the book, can’t wait to get it.

  9. Lexi Rodrigo says:

    I just started reading my copy of Enchantment, and I’m enchanted already. I can’t wait to finish it.

    It’s nice to get to know Guy on a more personal level, especially as a Dad. I won’t be embarrassed anymore when my kids interrupt a webinar or Skype call.

  10. Walter Akana says:

    Super interview, Pam! I love what a natural (and enchanting) conversation you had with Guy! I was planning to read it anyway, but immediately downloaded the iBook upon hearing you and Guy discuss ideas in his book! Wow!

  11. Steve says:

    Thanks, Pam! It’s obvious that Guy walks his talk. I’m looking forward to reading the new book.

  12. fas says:

    How do you manage to get interviews with such biggies, any tips?

  13. WYSIWYG — as applied to how you appear as a person. Love that concept!

    Thanks for this interview, Pam. Gave me a better appreciation of Guy as a person 🙂