Entrepreneurs have big dreams.
I want to quit my deadly job and create an online business that pays at twice my salary.
I want to write a best-selling book and be on Oprah.
I want to create a start-up in my garage that makes me a young millionaire.
I want to speak at the TED conference.
I want to write a column for The New York Times.
There is nothing wrong with these dreams. Some people achieve them.
I wanted to be on the Today Show with Matt Lauer when my book came out. So did my friend Gretchen Rubin who wrote The Happiness Project. We both worked with our networks and publicists, sent our books to producers, and pitched a story angle. She got on The Today Show, I didn’t.
But instead of being discouraged, I was elated. Because I knew that there was a process and steps to achieving that goal that worked. And I got to watch Gretchen do a great interview, sharing her amazing story with poise and intelligence.
So to get out of the state of daydreaming and into the state of seeing your dreams come to life:
- Name your big, hairy, audacious or crazy-wild goal.
- Create a list of questions to find out what is involved in accomplishing that goal
- What knowledge do I need?
- What experience do I need?
- What kinds of contacts do I need in my network?
- What attitude do I need?
- How much money do I need?
- What kind of mentors do I need?
- What is the process that has been successful in many cases?
- Create a list of people who have successfully accomplished the goal you are trying to achieve.
- Study these people, getting answers to as many of the above questions as you can.
- Read books, blogs and articles. Steep yourself in the subject, and enjoy it.
- After a lot of research, you will begin to see a core process emerge. Then you can add your own special twist to it. There is never a magic formula for accomplishing great things. But there are key factors that will greatly increase your chance of success.
Sometimes, as you gather information about the process, your goal changes. This is due to digging into the reason why you had that goal in the first place.
Maybe you wanted to quit your job and create an online business that paid twice your salary because you were so tired of doing meaningless work that an online business seemed like a great idea. But in your pursuit of talking with successful online businesspeople, you realize that you would not be happy working for hours in front of your computer, and would rather find a different kind of job that gives you meaning and allows you to interact with people in the flesh.
Maybe you want to speak at TED because you want to be in a room filled with people who are smart, passionate and interested in changing the world. You may find that group in your local community.
Maybe you wanted to be on The Today Show because you feel passionate about the message in your book and want to expose as many people as possible to it. You may find there are many ways of getting this message out if traditional media is not ready to hear it.
And maybe not.
I haven’t given up on you yet Matt, and I know you have my number.
In the meantime, I will keep working the process.
How are you working on your big goal? Maybe we can help.