Mr. Fiori said “GO!” and four of us who were laying on our backs flipped over on our stomachs and dove for the two black training pads that were sitting in the center of the mat.
“FIGHT FOR IT!” he yelled, as we wrestled each other for control.
I twisted and clutched a corner of the pad, trying to pull it away from my formidable opponent. She pinned me against the floor and I felt my forehead break into a sweat as I shifted my hips to try and knock her off balance so I could weaken her hold.
After one minute, we were getting tired, but we kept at it.
“TIME!” he yelled.
My chest heaving, I gave my opponent a high-five.
“Some of you are holding back in your training,” said Mr. Fiori. “You need to realize that you are playing to win. When you are faced with a real-life situation when someone has your back on the ground, you will be fighting for your life. Are you going to fight halfway then?”
Then he said:
“You have to learn to flip on your winner switch.”
A light bulb went on in my head.
So many people in the early stages of business get racked with self-doubt about their ability to deliver the goods to a new client. This makes perfect sense — if you haven’t done something before, you cannot be certain that you will do it well. And if you are charging people money for this thing, it compounds your anxiety.
The only answer is to flip the winner switch.
The winner switch is:
- Focusing your complete attention and energy on the task at hand
- Recalling times when you have been successful in the past, and harnessing this positive state of mind
- Setting the intention to deliver killer results
- Doing your very best to complete the task, even when your face is being smashed in the ground, and you are clearly outmatched
Remember that you cannot skip steps in the conscious competence model. The only way to get better is to train like a winner, getting expert feedback along the way. The more you train, the better you get, and the more you have winning results.
Be in it to win it
I don’t care if you have never coached someone before — coach your first session to win.
I don’t care if you have never written a line of code before — code your first line to win.
I don’t care if you have never taken a picture before — take your first picture to win.
A winning mindset will prevail.
Mr Fiori teaches at East West Mixed Martial Arts in Mesa, Arizona. Come try to smash my face into the mat on Tuesday and Thursday nights. I promise to put up a good fight.