It is normal to have trepidation about going down the entrepreneurial path from the perch of a corporate job.
That’s why I was not surprised when my new client expressed concern about learning all the things required to go into business for herself.
“I know how to work. I do great work,” she said. “But I have no clue how to do sales and marketing on my own behalf.”
I asked her if she had ever had any other significant challenges in her life that she had overcome, with little information and tough odds.
“Sure I did. I was the first person in my family to go to college. I was determined to go, and arrived on campus alone, with $137 in cash and no idea how I would make it through the first semester. I left with a BA in Economics and an MBA in finance, and a lot more money in my pocket.”
I was more than impressed.
Then I asked if there was anything else.
“Oh, I also lost 100 pounds on my own,” she said.
“100 pounds?” I said.
“Yeah, I found myself really uncomfortable with the extra weight, so I just took things into my own hands. I learned to swim, changed my diet, and started to work out every day. Over time, I dropped weight, and then started training for triathlons.
And she had this introductory video on her site to familiarize clients with her services.
(view it on YouTube here)
I cannot see a trace of the woman who came to me afraid she could not start a business.
I see a strong, powerful college student, career professional and triathlete. And now entrepreneur.
Elana Carter taught me that how you do one thing is how you do everything.
What experience are you discounting as not relevant to your current goals?
Channel it, and the sky is the limit.
I am very proud of you Elana. Thank you for trusting your incredible track record for kicking ass.