How to use social media to create an audience that wants to hear you speak

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I had a fantastic time last week participating in a conference at Harvard’s John F. Kennedy Center for Public Leadership.

The event was for professional speakers and those who relate to their business, like book publishers, speaker’s bureaus, meeting planners and author agents. It was hosted by public speaking wizards Nick Morgan and Nikki Smith-Morgan, and their company Public Words.

There were amazing speakers like David Meerman Scott and Steve Farber who filled my mind with all kinds of inspiration and ideas for improving and deepening my public speaking.

My topic was How to use social media to create an audience that wants to hear you speak.

Mainly, I talked about all you blog readers.

Here is the presentation. I narrated it with the main content. In the session itself, we engaged in discussion. (if you don’t see the slide, click on the link below that says “Your people.”

Your people

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The sites and posts I referred to in the post are found here:
Enjoy and please let me know what you think!
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16 Responses to “How to use social media to create an audience that wants to hear you speak”

  1. […] Trei intrebari-cheie si o excelenta prezentare pentru cei interesati de social media: How to use social media to create an audience that wants to hear you speak. By the way, daca te intereseaza social media, poti cumpara de pe World Changing Shop doua pachete de […]

  2. Elise says:

    Just wanted to thank you for sharing this presentation. It’s so much more inspiring to hear stories about people just like us who have taken the steps to realise their dream. It’s nice to know there is a community of like-minded people out there when everyone you know thinks your crazy.

    I am only 26 but ever since I started working in a ‘cube’ I knew it wasn’t for me… it’s not just an emotional response, it’s like my entire being is screaming from the inside out that this is wrong for my soul (as corny as that sounds …). For years I’ve been made to feel like a spoilt child for wanting more and told to just suck it up and stop being a dreamer (and to be thankful for the pay cheque I get). I’m tired of not feeling like I have control of my life.

    The turning point for me has been returning from a working holiday only to join the black suit herd of zombies commuting to the ‘big smoke’. I’m trying my hardest to make sure I watch these people from the outside as a reminder of what I don’t want to be and to push me to work towards my business idea.

    Reading your blog and hearing real stories of people that you have helped is the first thing that has really made me believe that I can do this. I just received your book in the mail and I’m really hoping this will help me take the first steps!

  3. Jane Horan says:

    Pam, wonderful insights, great presentation, authentic and real. Two of your comments resonated with me, “advocate for them” and “make a difference” – these ring true in your blog!

  4. […] escape the corporate world, and don’t yet know Pam Slim who wrote Escape from Cubicle Nation, here’s a blog from […]

  5. Great great great presentation! I very much appreciate all of your ideas and personal stories. I will definitely be thinking about this for my business!

  6. Thanks Pam!
    Great presentation. Encouraging and inspiring.

    Do you have more presentations posted?

  7. Natalie says:

    Hi Pam

    You always cut through the clutter to make the real meaning and purpose clear. That’s one of your many gifts and I love it. As a blogger a lot of this information really resonated and I’ve cut and paste your four areas to really focus in on what WomanzWorld means to me and to `my people’.

    I think this is an ongoing learning exercise that I love doing.

    Thanks for sharing


  8. Joe Wilner says:


    Great presentation, the emphasis on knowing your audience and their needs provides a key to really using any marketing tool, and specifically social media. Thanks a bunch!

  9. David H. says:

    This is a great presentation. This really speaks well to networking and business communications (connecting) in general. Harvard Business Review did an article on How to Build Your Network ('s_research_papers/uzzi_dunlap%20hbr.pdf) which underlies a lot of what you are getting at. The fishing the pool example to me was analogous to tapping the networks of “information brokers”. These are the people who connect different networks and bring them together. Thanks for sharing the presentation.

  10. I love John’s story – it makes me so happy to see people change their mindsets and overcome their fear (his parents) and realise that the rewards are so many! I’m 9 minutes in and just had to comment that I’m smiling 🙂 Tia @TiaSparkles

  11. Lavonne says:


    I really enjoyed this presentation. Love how you start and end with Jon the Baseball Player 😉

  12. Hi Pam,

    I enjoyed the way you used your own experience to illustrate your points here. One of the bits of the talk that rang true for me was your point about “people getting bored of your success”. In fact, I’ve unsubscribed to some blogs recently because I’m tired of reading how wonderful the blogger is. I’m sure they are wonderful, but the world can use more humanity. Thanks for being so real throughout – and in a way that not once belied your strength.

  13. Colette says:

    Pam, awesome speech! Thanks for sharing.