Image from my favorite car repair shop on the planet, Pat’s Garage in San Francisco.
Thanks to everyone who participated so far! Your enthusiasm is contagious.
Today I would like to invite your great ideas to support brick and mortar businesses. These would be businesses that have a physical location, like:
- Yoga studios
- Candle shops
- Clothing stores
- Car repair shops
- You get the idea
I explain a bit more in my video:
Here are the businesses I mentioned in the video:
I didn’t mention this business in the video, but it is a GREAT example of how to utilize social media and community building to build a thriving restaurant business: Liberty Market. They are @libertymarket on Twitter.
Here is what to do if you ARE a brick and mortar business owner:
- State the nature of your business, your ideal client description and current marketing strategy. If you have an active site, share the link. Let us know where you need help.
- Reply to your peers’ comments with your ideas
If you ARE NOT a brick and mortar business owner, we really need your help!
- Reply to specific comments with ideas
- Tell us where we are totally missing the boat and thinking too narrowly. Often those outside of our own fields have the most creative ideas!
- New twist for this category: Nominate your favorite local business by describing what they do, their ideal target market, and what you know of their existing marketing plans. Tell them that there are a bunch of people from all over the world that are sharing ideas for how to help them grow their business on this blog. Watch their face light up with delight that goodness exists in the world. Feel good karma flowing.
This is the kind of information that will be useful to share:
- Specific marketing tactics (To restaurant owner; ”Have you ever thought of providing food for a local homeowner’s meeting and giving out free coupons?” … etc)
- Good articles about growing a brick and mortar business
- Really smart people who have a definite opinion about this sector of the market (John Jantsch from Duct Tape Marketing comes to mind. His new book The Referral Engine drops on May 13 and would be a perfect gift for your favorite business owner.)
- Good blogs on this topic
- Anything else that would be useful
As I have said in earlier posts, let’s see where this discussion takes us! I will update this post with links left in the comments so we have an organized list of resources.
Go crazy with ideas people!