I just wrote about creating scrappy content yesterday. Here is an example of something I put together as a refresher for my audience at the Martha Beck Coach Convention which was held in Chicago last week.
The metaphor is Content Stew, and it is my way of explaining how to identify a content strategy for your business which will feed your customers and prospects juicy, useful information.
You may notice a couple of inconsistencies in the audio, which I will fix later. I am racing against the babysitter clock and challenged myself to get it done and published in less than one hour. The yelp in the background is Josh and his friend trying to stay quiet while I record. 🙂