I will never forget reading Tom Peter’s article The Brand Called You
in Fast Company Magazine in August 1997. Growth in Silicon Valley was
sizzling hot, and the fresh perspective on personal marketing was
totally new and exciting.
25-year old Dan Schawbel felt the same thing when he read the article,
although it was many years later, when he stumbled upon it on the
internet. According to Dan, it summed up what he had been doing in his
own education and career since Junior High. So he made the decision to
become the personal branding expert for the new generation.
Today, Dan releases his first book on the topic, called Me 2.0: Build a Powerful Brand to Achieve Career Success.
I interviewed him in a 23-minute podcast where we discuss:
- How to build your own personal brand
- Can you still build a strong personal brand if you are no longer a young whipper-snapper?
- How to maintain focus in a busy life
- How to start small and grow your visibility in national and global markets
We can all learn from Dan’s focus, drive and determination. He is, like my other young mentors Ramit Sethi, Ben Casnocha and Shama Hyder, showing that experience is not the only thing that builds a great brand.
Congratulations Dan on setting a great example for us all by living a full-contact life.