The few of you who have known me since my early twenties know that I have a bit of a rebel spirit.
At nineteen, I had plans to change the world, redistribute wealth and solve poverty. You know, typical youthful enthusiasm.
Then, after spending a few years studying and living in South America, I saw that some problems were deep and systemic. Entrenched. Long-term. Hard to solve.
So I got a bit discouraged.
Until I found a way to marry my intense desire to solve social problems with a small group of people who needed help. In the form of young teenagers in San Francisco who were desperate for a bit of mentoring and love from a stable adult. I taught martial arts to these youth, and saw amazing, awe-inspiring things. Deep, systemic changes that altered the entire course of their lives. And the lives of those around them.
Then I realized that massive change happens one person at a time.
That is how we will all move out of our current, collective economic rut.
So I am excited, no, really thrilled, to participate in Make a Referral Week: A Small Business Stimulus Program sponsored by my friend John Jantsch of Duct Tape Marketing.
During the week of March 9-13, we will do everything in our power to get everyone referring leads to small businesses. A whole bunch of small business experts, including me, will share ideas, tools, information and resources to get you started. Look at the educational events happening during the week here.
You may think I am being a bit melodramatic about how important this is. I am actually dead serious.
Your referral might hit someone's business right when they are considering shutting their doors. They may be behind on their mortgage. They may stay up nights worrying about paying the bills. This impacts personal health, families, relationships and communities. We all get scared, and collectively panic.
We have to stop.
Deep, systemic change will start with us, one referral at a time.
Here is how to participate:
- Sign up at the Make a Referral Pledge Page
- Spend the week referring the heck out of trusted friends/partners/colleagues
- Watch the magic happen
- Never stop
- See the economy, like a Phoenix, rise from the ashes, one empowered businessperson at a time