Thanks to Chris Wilson from The Marketing Fresh Peel, I found this gem on branding from a clear eye:
Who am I? What is my brand?
Me.
What is my promise, personality, and positioning?
Me. Me.
What do I want to say? How should I say it?
Me. Me. Me.
If only I can get the details right. If only I can discover my essence.
Me. Me. Me. Me.
.
BAM!
.
I wonder who they are.
Them.
I wonder what they’re doing.
Them. Them.
I wonder how they’re feeling.
Them. Them. Them.
I wonder how I can make life better for them and make them feel better about themselves.
Them. Them. Them. Them.
See the post in context at a clear eye blog.
So true, so rarely understood.