I spent a lot of time writing a post on pricing yesterday. As a suggestion for one of the points, I directed readers to check out a conversation with Robert Middleton and Alan Weiss on value pricing. After listening to the conversation myself, I noticed that Alan didn’t mince words and might come across as a bit strong for some of my readers. So I said:
"He has very strong opinions and may seem a bit crass to some of you."
This morning, I received an email from Alan who was justifiably upset that I had used the word "crass." I looked it up in the dictionary and saw to my horror that it means this:
"So crude and unrefined as to be lacking in discrimination and sensibility."
This is absolutely not what I meant. What I meant to say is "strong minded" or "very direct."
I really apologize for my error Alan. It is not fair or responsible to call you out like that, especially given your contributions to the field. I am embarrassed and have learned a big lesson:
Be careful with your choice of words.
I find it very ironic that I just did a post on common errors in English. It must have been a subconscious warning to be careful what I write.
Don’t make my mistake: check before you post.