Through a wonderful series of events including the recent Personal Branding Summit, I exchanged emails with Marci Alboher, columnist and blogger for the New York Times. Marci wrote a book called One Person/Multiple Careers: How the Slash Effect Can Work for You. She chronicles the careers of people who are multi-talented, such as a school teacher/model and psychotherapist/violin maker.
I know that this "slash" phenomenon affects many of my readers and clients who squirm, protest and outright rebel when asked choose a primary focus for their business. Through my work with branding expert Suzanne Falter-Barns, I have spent many hours on the phone and in online forums pleading with multi-talented people to narrow their focus.
While researching for this post, I looked up the most prominent "slasher" of the moment, 4-Hour Workweek’s Tim Ferris. Much to my surprise, his site turned up a video of a Google Talk with him and Marci, discussing their respective books. I really enjoyed their conversation.
Thanks Marci for the opportunity to guest write your column! I had to pinch myself this morning when I saw my mug smiling under the New York Times masthead. 🙂