How to build a strong and creative brand

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mswlion3Marilyn Scott-Waters has been an artist all her life, but found that her corporate role as Art Director at Nike was pinching her soul. So she ventured into the world of freelance, and as part of her business built a gigantic following with her whimsical paper toy site thetoymaker.com. On today’s radio show, hear her perspective on building a strong and creative brand, integrating the best of her training as corporate artist with the hard won knowledge of an in-the-trenches entrepreneur.

Show details:

Date:  Friday, July 27 (Today!)
Time:  11am-12pm Pacific Standard Time
Topic:  How to build a strong and creative brand
To listenClick here

If you miss the live show, you can always listen later, through the link above.  To download as an Mp3, you will have to click on the title of the show, which will bring up the “download as Mp3” option.


And a note of apology to Feedblitz subscribers to this blog, who often express annoyance that my notices are sometimes short for radio shows. (Feedblitz sends summaries of blog posts via email, and they are usually delivered the day after they are posted) I can only plead busy, pregnant woman these days, and I am racing as fast as I can to get everything done before the baby comes.  Between scheduling guests, preparing for interviews, creating a product, writing a book and blog posts, I am stretched pretty thin.

I appreciate your interest and dedication.  Please note that the show airs every Friday at the same time (11am Pacific) so you can always go to the link I reference above under “show details” to see what is playing live.  Thanks for your patience with me!

One Response to “How to build a strong and creative brand”

  1. JRIngrisano says:

    It’s been my experience that “branding” works…big time. Find your image and personality, your “voice,” as they say.

    Look at Ben & Jerry. Nice ice cream, but not all that great. But their image sells. Look at Geico. They’re just another insurance company, BUT they are now known by everybody, if not for their lizard, then for their caveman schtick.

    What makes you unique? Find out what that is…and then build on it.
    — JRIngrisano (The Freestyle Entrepreneur)

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