It is often tricky to know when it is safe to call yourself an expert in your field. If you have done any research on marketing and PR, you know the benefits of “expert” designation: free press and the trust and credibility of potential customers, which lead to more sales.
But it can feel presumptuous to call yourself an expert, right?
This week’s podcast episode (found here, just about 5 minutes long) explores questions you can ask yourself to test your expertise beyond the traditional formula of years of experience + number of academic degrees + number of books published = level of expertise.
Those of you familiar with my background know that I only have an undergraduate degree from a no-name school, so evaluate my perspective from that open bias! I welcome challenge, as I think this is an issue that many businesspeople struggle with.
Subscribe to the podcast feed here.