I got a huge brainstorm last week as I was thinking about ways to expand on and improve my podcast for 2007. To this point, I have kept it very short and succinct, with the idea that busy corporate employees don’t have hours of time to spend listening to recordings. It seemed like the 5-7 minute timeframe was just about right for a quick hit of information and encouragement every other Monday.
At the same time, I have been hearing from many, many readers that there are some deep issues that they want more information about. Things like “How do I figure out what kind of business to start?” and “How do I sell and market my services if I have never done that before?”
So I had a brainstorm: what if one of the the two podcasts a month was in a longer, interview format where I could ask some of my “entrepreneurial heroes” their perspectives on these deeper issues? I figured the interviews could last about 45 minutes – 1 hour and could focus not just on the expertise of the interviewee, but also some of their personal stories about building a business. That is always what fascinates me. The people I hold in high regard not only have thriving businesses, but also very cool and healthy lives.
So I jumped on email and started poking around, and lined up the following guests:
- Martha Beck in January for an in-depth look at how you figure out the work you are meant to do, and hence which business to start. Martha is a long-time idol of mine and wrote the very useful book “Finding Your Own North Star.” She also writes a monthly column for O Magazine. She is the most profound coach I know, and was a huge influence on me finding my own path. Besides which, she is hilarious.
- John Jansch of Duct Tape Marketing for February, on the topic of where to start with small business marketing. I just blogged about John and know that he will be a font of information about all things marketing. I am especially interested in marketing for people who have never done it, or who don’t consider themselves “extroverted.”
- Guy Kawasaki for March about … I’m not sure just yet. He just announced that he is writing a book about getting venture capital so this would be an obvious topic, but he also has an interesting perspective on a lot of different things.
I plan on creating an “open questions” post a week before each interview to solicit your questions and find out what you would like to know from the interviewee.
The other person on my “dream list” is Jim Collins, a long-time hero from the world of academics and publishing, who wrote Built to Last and Good to Great. I know that I want to talk with Jim about discovering work you are meant to do and creating a life plan, as when I heard his personal story at a Fast Company conference in 2000, I was completely blown away. If anyone is buddies with Jim and can make an introduction, I would be extremely grateful. If not, I will do it the old fashioned way: grovel and beg!
What do you think about this idea? Would you listen to longer podcasts if they had these kinds of interviews? Who would be fascinating to hear from?
I really value your input. Thanks!