They say that good businesspeople surround themselves with people smarter than they are. I must be doing something right since my readers are constantly sharing good information that really helps my understanding of entrepreneurship and business in general. I can generally keep up with technology, but I do admit that growing up we were the most technologically-challenged home on the block, getting a VCR about 15 years after they became a household item.
So I was very grateful when my savvy reader Peter Altieri recently answered my question "What the heck are vlogs?":
The old school "acronymania" is still alive! (I’m an ex-American Airlines MBO, remember those:), acronymaniac.)
Vlogs utilize video as their primary content and presentation format.
"Vloggers" are typically creating video blogs with text included.
Think of you creating your daily blog posts in a video format vs text; or showing a short video clip to get your point across.
The context of vlogs is best shown at sites like: http://www.rocketboom.com.
Vloggers are starting to be utilized to create content, short 1-3 minute video clips, in a number of ways.
Context: "Would you rather read about what its like to work here at Microsoft… OR…. see and listen to some of the team members you would be working with, where they work, what they do?"
The more broadband becomes mainstream, the more you can look for video to be included as a complementary form of "communicating" online.
And finally,when you think of Bain and Company, and you were trying to convince people that Bain Singapore is a fun place to work vs Boston Consulting Group or those boring guys at McKinsey, how would you do that? Here’s how Bain did it way back in 2002. Enjoy.
Thanks for the education Peter! I think the more we know about technology as entrepreneurs, the better we can serve our customers. I can’t wait to create my very own video clip!
If you have good examples of video clips or vlogs that are appropriate for business or thoughts about how you could use them to promote your business, please share your comment here. (And do check out the Bain clip it is really funny!)