It is becoming common knowledge that blogs are an excellent way to build credibility and begin to connect with the people in your market. For those of you who have just started, you may be eagerly watching your statistics and get very excited when you see that 10 new visitors have stopped by your blog.
“Look! Someone from Australia read my blog!” you say enthusiastically.
This enthusiasm is crushed when you check out a brand new blogger like Scott Adams of Dilbert fame who garnered 115 comments on his first post.
Or Guy Kawasaki that had 21 Trackbacks and 32 comments on his first post.
Somehow it doesn’t seem fair. It is like those kids in high school who would skip class, not study a lick, waltz in late to the exam and ace it. What do these guys have that I don’t?
The answer is PLATFORM.
They have spent years writing, speaking and in Scott’s case drawing for their target market. They already are recognized as an expert and people are eager to hear every word that they have to say. In order to build your own platform, (and experience the joy of 271 comments on one of your blog posts) you need to do the following things:
- Define your niche – whom are you trying to reach?
- Write, write, write about your area of expertise and ensure your target market finds your writing
- Speak at key events
- Search out interesting blogs and post comments and trackbacks
- Submit posts to Blog Carnivals
Don’t get discouraged by your tiny numbers when you start up … if you do your platform building on a steady and consistent basis, you will see your blog stats and your expert status improve.