I have been reading Andrea Lee’s Multiple Streams of Coaching Income. She has coined an interesting term: "Human Google." She uses this in reference to your ability to take an overwhelming topic and narrow it down and explain it simply for your target audience. The problem, she says, is that there is too much information out there and people are overwhelmed.
I really like this concept as it is applies to defining useful, profitable businesses that cut through truckloads of information and provide relief for overwhelmed people out there. Here are human googles that I adore:
- My accountant Steve who can sort through tax laws, accounting systems, and financial statements and gives me the bottom line
- My web designer Paul who is a technology whiz and can take my general ideas and make them come alive online
- My mentor Suzanne Falter-Barnes who has tried every trick in the book for promoting herself (to great success I might add) and who makes it easy for me to try new things.
Are you a Human Google on a particular topic? Where could you sort through heaps of information and provide real service to your target market? Sounds like a winning business idea to me!