I have been doing a lot of thinking about my ideal client these days as I ponder the next phase of my business.
After simmering on this for the last couple of weeks, it suddenly hit me:
I want to free the prisoners of Cubicle Nation!
Cubicle Nation was not even a term that I knew of consciously before this afternoon. It just came to me as I was walking my six-month old son around the house to put him to sleep. I was suddenly overcome by the feeling of the oppressive, constraining, crazy-making environment of many corporations today. I thought about the people that, like myself, know how to thrive in those environments, but by doing so feel their creative soul and spirit sucked dry.
I am getting clearer on the profile of someone in this situation. Can you relate?
- You are a smart and capable professional that works in the corporate world
- You have done all the "right things" in your career; gotten good grades, went to the right college, took a job at a prestigious company and quickly climbed the ranks
- You have all the trappings of outward success
- Despite this success, you often feel like an imposter and wonder when everyone is going to find out that you are actually absolutely the wrong person for your job
- You hate playing office politics, biting your tongue, and watching your creative projects whither and die by getting caught in endless committee reviews and revisions until they are lame, gutless corporate initiatives that have zero chance of making a difference
- You want to escape and do something creative, adventurous and bold like start a new business or teach scuba diving but you are afraid to leave the security of your job
I know these people are out there because I have run into them for years in corporations across America! They want to make a change but are terrified to actually do it.
There are many people inside corporations that feel energized, motivated and happy with their jobs. More power to them!
But for those that have never quite "fit in" and feel the oppressive, Big Brother-like dread of working in Cubicle Nation, I think we have some juicy possibilities here!